Rising Waters Question 4: PR Strategy

Presenter: Catherine Eisenhauer

Co-Presenter(s):
Grace Evans, Priscilla Navas

Presenter Status: Undergraduate student

Academic Year: 21-22

Semester: Spring

Faculty Mentor: Emily Acosta Lewis

Department: Communication & Media Studies

Funding Source/Sponsor: CEI

Other Funding Source/Program: WATERS Collaborative

President's Strategic Plan Goal: Sustainability and Environmental Inquiry

Screenshot URL: https://drive.google.com/uc?id=1p571CZ0RabikwAwLxOUhpg6Iaa9IchmB

Abstract:
Sonoma State University's student-run Public Relations firm, Primitivo PR, worked with the Rising Waters Steering Committee to develop a strategic Public Relations and Communication Plan. The overall goal of this Communications Plan was to develop messaging that would help demystify the misconceptions surrounding individuals experiencing homelessness while addressing the environmental concerns associated with this humanitarian crisis. To accomplish this goal, the Primitivo PR Team created a Media Product Library which included social media and website content. They also created a detailed Media Outreach Campaign with the express purpose of communicating the findings of the Rising Waters Program to both local and regional media outlets.