The term Chicano and Chicana is used to identify Mexican American’s, and became widely known and used during the 1960’s Chicano Movement. By adapting the term Chicano/a, this was used as a symbol of pride by taking a former racial slur and transforming it into something to honor their culture. The movement of the 1960’s not only united the culture, but also protested for their civil rights--including better educational opportunities, restoration of land, and the rights of farm workers. Along with adapting the term Chicano and Chicana as a symbol of pride, it was also recognized through iconic fashion looks. Looking at the influential Chicano/a fashion trends from the 1960’s - 1980’s such as oversized shirts, flannels, large earrings, and gothic lettering, we have seen these iconic looks and styles appearing in today’s designer catalogs and celebrities music videos. While some brands give no credit to the Chicano culture for the inspiration, other brands are set out to share the story of why these looks are meaningful and important to their culture and history.
