MARKETING AN ONLINE GAME IN THE REAL WORLD: A Case Study On The Marketing Strategies Done By Riot Games

Student: Nicholas Slater

Faculty Mentor: N/A

Business Administration

College of Science, Technology, and Business

Online games have started to become the way many people in America and around the world spend their free time, whether it be on their phones or computers. As online gaming becomes increasingly more popular, the demand for it is growing higher. A new market has emerged for those who wish to market these games, as they can branch off to become more than just games, but also entire universes. The purpose of this study was to examine the different experiential marketing strategies, traditional marketing strategies, and similar marketing strategies used by Riot Games.